Working with Purpose: Our Programmers’ Philosophy at Alternative Edge

A Mac laptop against a black background. It is slightly closed and rainbow colours are washed against the keyboard.At Alternative Edge we’re here for the folks working hard for a better world. Working with purpose for us means focusing on crafting bold, playful, and fun digital products. Our vision is to support indie businesses, solopreneurs, alternative collectives + co-operatives, as well as other movers and shakers who are hustling to create the products, services, and futures that they long for.

We know that the average amount of time people spend assessing a site for a good fit is less than **one second**. And, at Alternative Edge, we don’t think that cookie-cutter or out of the box websites do enough to signal value, relevance, or credibility. Not to mention catch eyes and turn heads. Where’s the emotion? The imagination? The vision?

…And don’t even get us started on the business choice to not have a website in this day and age…

A light skinned hand writes on paper with a pen on a wooden desk. There is a coffee cup in the background.

Building a website and brand that truly tells a *story* and shares a *perspective* is arguably the most effective way to have an intentional in-depth conversation with your followers about who you are and why your products or services matter. Further, a site with clear branding and communication also helps weed out those aren’t a good fit, which is a lot of saved labour and heartache. A well-made website can do a *lot* of heavy lifting to advance your business. It helps signal to your ideal clients and followers that you’re here, that you understand them, and that you have something that will help.

This is the power of a solid web presence: the people you’re ecstatic to serve can truly get to know you and build a relationship with your products, services, and vision – often before you’ve even met. It saves time, it supports engagement, and it facilitates sales and business growth.

So! That’s a little about where we’re coming from and what we believe. As far as what we offer: we’re here to build out custom designs and database development. Establish online business e-commerce solutions. For emerging companies we offer simple and effective website design. We also offer SEO, copywriting, and business identity design services, as well as coaching on how to maintain your new digital product.

In short, we’re here to build out your digital presence to help you get noticed, so you can do more of what you’re here to do.

Interested in what we’re about? Book a consult call to discuss your project’s needs.

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