First Name

Last Name

Email Address

Phone Number

Street Address

City

Province / State

Postal Code / Zip Code

Country

Business Name

Website Address

Business Description What do you do / what do you offer? Please share any and all products and services you currently offer (e.g. t-shirts, workshops, group coaching, 1:1 therapy, etc)

Business Description Please share what products and services you currently offer (e.g. t-shirts, workshops, group coaching, 1:1 therapy, etc)

Who is your ideal client? Please share about demographics (age, gender, interests, goals, etc)

What do the people you serve/support want from you? What challenge or lack are you addressing? How are you offering benefit to your clients?

Who else is working in your field? Whether you think of them as competitors or role models, what businesses are out there offering similar products / services?

What makes you different? Who are you here to serve and why should they choose you?

Is there a particular product or service that you / your business is most known for? If you don't yet have one, what would you like to be known for?

What is your particular area of expertise as it relates to your field? Is there a type of person or type of challenge that you have specialized training or knowledge in?

Are there any labels or identities that you hold for yourself that you would like site visitors to know about? Sharing a little bit about yourself can help create connection with your current and potential clients. Folks are interested in knowing a little about who they're choosing to work with or follow.

How do you currently advertise/attract new customers? If you don't have a marketing strategy in place, share a few ways you think you could *sustainably* work at advertising (e.g. social media, tabling at events, making youtube videos, writing blog posts for other businesses, etc)

If you were looking for your business in Google, what words/phrases would you search for? Please list the 10 most important words or phrases! This question is very important. Identifying the right key works and phrases will form the basis of the search engine optimization (SEO) of your website. SEO will help your customers find your website and will get your website to come up near the top of the search results in Google and other search engines.

Which Social Media platforms do you use? Check all that apply. Which Social Media platforms do you use? Check all that apply. Facebook Instagram LinkedIn YouTube X/Twitter Vimeo TikTok WhatsApp Spotify

Provide the Social Medial URLs you want connected to your website.

Do you have an existing high resolution logo you want to use? Do you have an existing high resolution logo you want to use? Yes No

Do you have established brand guidelines? (fonts, colours, iconography) Do you have established brand guidelines? (fonts, colours, iconography) Yes No

Would you like us to provide you with new branding standards? Would you like us to provide you with new branding standards? Yes No

Website #1

Why?

Website #2

What do you love about it?

Website #3

Why do you like this one?

Why do you want to have a new website? What is the goal or purpose of the website (e.g. to showcase your competency and authority in your field? Attract new customers through SEO? Offer information to current or potential clients? Sell products? Promote services?) We need to know what the aim of your website will be in order to build it to achieve its goals.

What pages/sections would you like to have as part of your website. Check all that apply: What pages/sections would you like to have as part of your website. Check all that apply: Homepage About Services Shop Contact Portfolio Pricing Team FAQs Blog/News Resources Donate Member Login

Will you be providing all the content (text and images etc.) for each page of your site? Will you be providing all the content (text and images etc.) for each page of your site? Yes No Typically our clients are responsible for delivering all content for the pages of their website including headings, text, images (and other media) etc. and we ideally start work on a website once this had been provided. We offer a complete website copywriting service for clients who are not sure what they want to say or how to say it.

Are you able to provide us with high quality images, video and audio to be used on your website and you have permission to use this media? Are you able to provide us with high quality images, video and audio to be used on your website and you have permission to use this media? Yes No The more fantastic images of your business and the services it provides the better from a web design point of view. We can offer a website image photography service to capture the right images for your website. We can also use stock images.

What keywords align with how you'd like your business to be perceived as a whole? What keywords align with how you'd like your business to be perceived as a whole? Dramatic Mature Rebellious Eager Serene Refined Earnest Mellow Regal Easy going Ecstatic Respectful Sexy Vibrant Focused Natural Loving Serious Minimalist Mindful Poised Dependable Considerate Courageous Edgy Soulful Imagine that you're inviting your clients to your home, or to your office / studio. How do you want them to feel about your personality, approach, attitude, and the quality of your work?

Write out 3-10 words or phrases that you most want associated with your business, and that you want your business to embody. Please take some time with this. What do you want to embody, and want people to associate with you? (e.g. trustworthy, warm, well informed, down to earth, unique, etc.). If you are submitting your own images, writing, and other branding elements, please review to ensure that they are in alignment with the words and phrases you share here.

Who will be maintaining functionality, and updating content on your site? Who will be maintaining functionality, and updating content on your site? Alternative Edge Myself Marketing Department Other

How often will you be updating and adding content to the website? How often will you be updating and adding content to the website? Weekly Monthly Quarterly Annually

Do you have an existing registered domain that we will be using? Do you have an existing registered domain that we will be using? Yes No

Where is it registered?

Do you have a hosting provider you already use? Do you have a hosting provider you already use? Yes No

Where is it hosted?

What is your desired timeline?

What is your budget for this project? What is your budget for this project? $2,000 - $3,000 $3,000 - $5,000 $5,000 - $10,000 $10,000 - $20,000 More than $20,000

Final Thoughts? Is there anything else you would like us to know about your project? Is there anyone you would prefer to work with?